How To Market Your App With CPI Campaigns



Are you an app developer?
If yes, one question which you would be facing right now is how to market your app? The number of apps in the iOS and android app store is growing day by day. That is why; it is becoming more and more challenging to gain traction for your app. It does not matter if you’re an experienced developer or developing your first app; marketing your app is always an uphill task.
We will share with you a guide that will highlight four different ways in which you can market your app. In the end, we will also help you understand which one of these four is the best.
1. CPI service:
The fastest method which you can use is to opt for a CPI service. CPI is the abbreviation for cost per install. These services will help you get installs for your app. Since you will be paying on a per install basis, you will get value for money deals. The advantage of opting for a reputed service is that it can provide you with
complete control over the marketing process. Most of these services have CPI app, which means that you can order right from your smartphone. Some of the advantages which they have on offer are:
• Scalability
• Easy ordering process
• Transparent stats
• Faster delivery
• Genuine installs
Thus, when you want to market your app and spread the word around, rather than trying any other method which will take months together, it better to go with the CPI service. It will make it easy for you to kick start the growth of your app.

2. Social media:
The next option which you have is to spread the word out about your app on social media. There are numerous social media platforms like
• Facebook
• Twitter
• Instagram
• LinkedIn
You can utilize these platforms to spread the word out about your app. It is a gradual process that involves joining groups as well as discussions revolving around the applications of your app. If you scale it up too quickly, your account, as well as the app, might be flagged as spam. That is why; you have to take it slow when it comes to social media. One thing which you need to keep in mind is that the attention span of the users on social media is on the lower side. Due to this very reason, the conversion rate might be low. However, if you’re willing to put in the effort, you can get some installs.
3. Content marketing:
Content marketing is in the trend these days. Content marketing involves creating content in any form like in
infographics, images, blog posts, which is worthy of going viral. Once you create the content, your job is not done. You need to work hard to market that content. You have to approach influencers as well as authority sites and individuals in your niche to share the content.
When it comes to marketing your app with the help of content marketing, you will need to amalgamate the idea of your app into the content to get some installs. Sure enough, it is not an easy method, but if you can create worthy content, your app can certainly gain traction.
4. Video Marketing:
The last method which you can use to spread the word out about your app is through video marketing. You might be wondering, how can you make your app popular through video marketing?
Demonstrating is one of the best ways to make your app popular. With the help of videos, you can explain the working of your app. Due to this very reason, you should not discount video marketing as unsuitable for your app promotion.

You need to remember that instead of just directly creating videos of your app, you have to highlight the applications of the app and what it can do. Only once you do so, you will get proper traction.
YouTube is one of the largest video marketing platforms, and therefore, you should not shy away from marketing your app through videos. Video marketing can help you gain some installs over time. The only problem is that if you want to increase installs at a faster pace or in a relatively short time, video marketing might not be for you.
Now that you are aware of the four marketing methods which you can use for your app, the question which you might have is, which one is best among them all?
The answer is undoubtedly the CPI service. The CPI service provides you with complete control over the marketing campaign of your app. You can decide the pace at which you get the installs and even the type of audience to install your app. Also, the retention rate is higher than average when it comes to CPI services as well. Moreover, it is entirely scalable, which ensures that in the future, you can ramp up your campaign quickly.
So, if you’re looking to market your app, you can utilize these four methods. If you want to go for the best approach, it is better to opt for a legit CPI service, which can attract users to your app almost overnight.

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